It's very important to be able to run a competitor analysis against my online competition. As you can see, this gal on etsy created a spreadsheet i downloaded and she's calculated a "market share" percentage of MY shop vs Competitor shops.

That way I know if my market share is increasing or decreasing in the competitors I choose to monitor. Here is a video she made showing exactly that market share formula. You can buy her google sheet to get the formulas. https://youtu.be/Z-ecnRu8_UY?si=GWh7rn1FtvAUwXxS&t=825

Here method is obviously not ideal because her way is to manually add this content. Which might not be needed for everbee since you already pull in that historical data with your tools.